Handi Irawan sekali lagi mengukuhkan dirinya sebagai pakar pelanggan. Strategi yang termuat di dalam buku ini mencerminkan hasil pengamatan yang mendalam mengenai perilaku konsumen di Indonesia. Sangat aspirasional! Michael Darmawan Ruslim President Director PT. Astra International, Tbk. Pemahaman yang sangat briliant akan perilaku konsumen yang sangat kompleks. Pembahasan dengan bahasa yang sederhana dan mudah dimengerti. Anda ingin memenangkan pelanggan? Cari idenya di dalam buku ini. Benny Wennas President Director WOM Finance In his latest book `Smarter Marketing Moves`, Handi Irawan starts out explaining why information is a key component of building sustainable marketing strategies. I completely agree with him on that, and this book is a very good source of information that can serve as a starting point for strategy development. It is filled with practical case studies and examples that prove the underlying theoretical points, and most importantly all have a clear customer focus. Another great effort by Indonesia's customer guru. Eric Meijer Deputi President Director PT. Bakrie Telecom Tbk. Director Indonesia Marketing Association Director Asosiasi Perusahaan Pengiklan Indonesia